Wednesday Movie

I like to thing that I am largely immune to advertising and branding. I know that much of it is subliminal and I am supposed to think that but I do try hard to ignore ads.

There is an exception, there normally is. I am a sucker for Audi. It started with the Hannu Mikkola driving the revolutionary Audi quattro in the World rally championship in the early 1980's and it was greatly helped along by a couple of adverts - the first shows some stunning winter driving - 34 degrees never looked so steep and it belongs to a generation before CGI when stuntmen actually did stunts.

The second is an absolute belter. I think it is one of the best adverts ever.

It came at a time when being one of Thatchers children was still something people aspried to. The twist in the ad is symbolic of the end of that era, when general public opinion was just starting to realise that greed was not necesarily good.

I love this ad and perhaps it contributes to the fact that we now own two Audis